Google is hopping onto the online shopping game with their newly added feature called Google Shopping. It’s targeting those who are looking to shop online, offering an easy way to find all the products they need at one place.

Long gone was the time when Amazon ruled the eCommerce world. Nowadays, hundreds of new websites come to life selling products. Google is trying to utilize that, and creating its own little search engine for products. Buyers can easily search through the suggested list, redirecting them to their new favorite purchases.

“Announced at Google Marketing Live in May, the new Google Shopping homepage is live in the United States. Focused on personalization and browsing, this experience has been in testing around the world since last year.”

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